Getting your business found on the internet is crucial right now, if you only advertise in magazines, how are your online customers to find your business when they carry with them their phones like a part of their hands? When you are in a printed document only, your customers must have that document in front of them when they are ready to purchase, and then they must weed through all of the pages and then know if you are close by as well.
Make that important move to be in the organic listings before your competition, these listings do not charge you to be there, they are not the sponsored ads so you never pay any additional amount to be on the first and second page. If you don't pay someone to make your business accessible on these pages, then you are essentially ignoring a HUGE part of your marketing for your business.
I have been in this industry since 1999, you want the best for your money, then contact me, I know what to do and it will last you for years to come.